Speaker Name(s): Mark McDonald, Group Vice President, Gartner Executive Programs
Description: Enterprises compete by creating differences that matter to customers and markets. Without a difference, executives face a world of commodity competition and a race to the bottom in a bottom less global world. Increasingly executives expect that difference to come from for information technology (IT). But executives may not give IT the right signal, nor the resources to deliver on these expectations. The resulting gap between business and IT performance limits business performance, innovation and agility. Executives have traditionally thought of IT as a support function that enables the business. The result is Generic IT — a situation where IT values technology cost and risk more than potential business value. However, economic, social and technical factors are changing ITs role to encompass issues of growth, innovation and customer retention. Information and technology are essential ingredients in enterprise performance. Leading companies such as Ford and Hallmark are saying NO to generic IT as they refocus IT priorities and processes around creating distinctive solutions. In this session Mr. McDonald will draw on an analysis of more than 1400 enterprise to define how the enterprise leverages IT by setting its priorities, measuring its performance and managing IT’s levers to raise enterprise performance.