Speaker Name(s): Paul Purcell, CEO, Robert W. Baird & Co., Brian Brylow, CIO, Robert W. Baird & Co.
Description: Too often business leaders look at IT in terms of bottom line costs only, rather than considering the strategic benefits of their technology investments. While it is important to maintain a sound fiscal approach to managing the business, it is crucial to factor in the value proposition that technology investments bring to bear in driving revenue, enhancing productivity, and providing new opportunities to grow the business as well as to attract and retain talent. A strong relationship between the CEO and the CIO provides the foundation for a successful technology strategy and helps to foster enterprise awareness and adoption. Key points: 1. Technology as a key differentiator and strategic tool in a competitive landscape 2. What are the CEO‘s expectations of the CIO? 3. What are the future challenges in maintaining the value proposition?